Services for ISV developing Cloud and SaaS based business models
Delta International have been helping ISV companies build Partner Channels since 1995 and many of the world’s biggest Platform and Software vendors have used their services. Clients include IBM,SAP, HP, SAS, SAGE and many smaller VC funded start ups. Over the last few years several Delta ISV customers have been making the transformation from licence to subscription models, developing SaaS solutions and exploring new Routes to Global Markets.
Initially through our consulting work we have now identified, developed and packaged a range of services to support ISVs on their journey into the Cloud
3 Marketing and Sales Channels
For ISVs that are either making new application products for SaaS or migrating legacy solutions entirely new marketing and sales channels are required. In addition, by default, SaaS immediately opens up a potential global market.
Delta has a range of services to help ISVs plan, enable and manage these channels on a global outsourced basis – Channels as a Service (CaaS)
- Marketing and Sales Channel Design
- Global local market research – Enterprise, Consumer and Social
- Partner recruitment and management – influencers, integrators, and resellers
- Multi lingual marketing campaigns
- Integration of Social and Consumer marketing techniques into traditional B2B campaigns