Too much Partner recruitment is reactive, Partners approach vendors and sign up for many reasons – they want the logo, they have a one off customer need, they want access to leads. Not always the best reasons.
Most vendors also want more new Partners, for new geographies, new markets and new solutions. They also want best, but in todays market especially for Cloud and SaaS Partners, demand outstrips supply.
Proactive recruitment of Partners to replace or find new Partners is a vital ongoing part of building channel revenue. Too often Partner Managers do not have the time or skills to dedicate to ongoing recuitment campaigns.
There has to be a better way and there is! Over the last 25 years of recruiting Partners we have develop best practice process. This is now avaiable in an easy to use app that takes you step by step through defining your Ideal Partner Profile, building a Killer Value Propostion, testing it and then developing a full recruitment campaign plan. You can either execute the campaign yourselves or get help from one of our Partners to run the campaign for you!